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GENTLY AIR-DRIED CAT FOODS
PEAK NUTRITION without COMPROMISE
Different from conventional dry foods that are often mass produced and cooked at high temperatures ─ which deliver convenience but compromise nutrition, our foods are handcrafted in small batches and gently air-dried.
Inspired by the centuries-old technique of naturally preserving meats, our twin-stage air-drying technology uses the slow and gentle movement of air to craft ready to serve food that locks in nature’s goodness.
Air-drying is at the heart of what we do, but our recipes are special too.
Every great recipe starts with beautiful ingredients and New Zealand is home to the very best. Whether it’s grass-fed meat, free-range poultry or sustainable seafood, our ingredients are ethically sourced under New Zealand’s strict standards. Carefully crafted to match your cat’s biological needs as a carnivore, every air-dried recipe features 96% meat, seafood organs and bone ─ and excludes artificial preservatives like glycerins or unwanted ingredients including grains, potato, peas or tapioca starch.
Ready serve peak nutrition without compromise. Simply scoop and serve!
PEAK NUTRITION for ALL LIFE STAGES
Raised simply, with access to fresh grass 365 days a year, New Zealand grass-fed and free-range beef has a reputation of being the best in the world.
Just as our beef is raised, our recipe is simple too. Few ingredients but full of flavor, the perfect choice for cats of all breeds and life stages.
AIR-DRIED SCOOP & SERVE
Gently air-dried and handcrafted to lock in nature’s goodness.
MEAT, ORGANS & NZ GREEN MUSSELS
A full 96% beef, organs, bone and New Zealand Green Mussels to match a cat’s biological needs for a diet rich in meat.
FREE-RANGE GRASS FED FARMING
Grass-fed beef, ethically raised on New Zealand’s clean pastures of lush grass and sweet clover.
NO ANTIBIOTICS OR GROWTH PROMOTANTS
Raised without added hormones, antibiotics or growth promotants.
NO GRAINS SUGARS OR GLYCERINS ADDED
No glycerin’s, grains or high glycemic ingredients such as potato or tapioca starch.
A clean and simple recipe, featuring world-class New Zealand grass-fed and free-range beef.